Employee Spotlight – Lynnette Brown
An 18-year veteran of the accounting industry, Lynnette has been a member of the De Boer Baumann & Company team since 2015. She serves in the firm’s Holland & Grand Haven offices, working as a QuickBooks Certified Pro Advisor & Trainer and as Payroll Manager. Lynnette’s extensive professional history allows her to serve her clients […]
Handling the Loss of a Key Manufacturing Client
Despite expending your very best efforts, you have probably lost a major client at some point during your manufacturing career. If this hasn’t happened to you yet, it probably will eventually. A recent article from Thomasnet offers some helpful tips for what to do in this situation. The article recommends trying to sell additional products […]
Optimal Email Marketing Tips for Manufacturers
When it comes to digital marketing for a manufacturing business, email campaigns are one of the best tactics, according to a recent article from Thomasnet. Author Helen Carey offers a helpful list of “Do’s and Don’ts” to improve manufacturers’ email marketing efforts. She recommends focusing on crafting a strong subject line, using an email address […]
Steps for Overcoming Inflation Woes in the Manufacturing Sector
The coronavirus pandemic has had a costly impact on the manufacturing sector in the form of intense inflationary pressure on the prices of raw materials. A recent article from Industry Today offers some advice for manufacturers in light of this reality. Authors Joe Basar and Marta Mussacaleca recommend that manufacturers prioritize materials categories, identify tools […]
2021 Tech Trends in Manufacturing
2020 was a year full of struggles and slowdowns. One thing that did not find itself in that category, however, was automation in manufacturing and industrial practices. Sharon Goldman reached out to manufacturing leaders and experts to find the six trends that are anticipated to stand out in Industry 4.0. Optimization of supply chain in […]
Overcoming the Obstacles of COVID
It’s no secret, or shock, to anyone that COVID-19 dramatically affected the world as a whole. From the simplest matters of interacting with others to the content we use to promote businesses, everything had to change and adapt. Industry Week looks at some of the challenges marketers face in order to not appear tone deaf […]