CHANGE: How to Improve Your Supplier-Distributor Relationship

For manufacturers, distributor relationships are key. They can have an enormous trickle-down effect on other key relationships. In a recent article for Thomasnet, Brittany Asciolla discusses how manufacturers can improve their supplier-distributor relationships.

The first step is to fully understand the issue at hand. B2B buyers want to buy online, and they want to do their own research. As such, you need to present a reliable, accurate, and easy-to-use online interface for your B2B customers.

Asciolla offers the following recommendations for making sure that your online product data remains accurate:

• Employ a product data solution that centralizes all of your data in one place.
• Keep your website upgraded and optimized. It should be intuitive and easy to navigate.
• Improve the availability of product information at all levels.

For more details, read the article in full at Thomasnet.