What Makes Buyers Happy
What do your buyers want? It’s not all about price! Here are some other factors that impact their decisions.
When you take on a new client, you are building a relationship. That process starts when they are still prospects, and you’re trying to convince them you’re the best fit for their needs. Price point might be a major consideration, but if it’s between you and a competitor, the relationship is what closes the deal.
The customer first needs to know you are trustworthy and dependable. They need to know you’re always keeping the communication open, and that you deliver on time at the agreed-upon price. They need to know they can count on you throughout the course of your relationship, and not just at the beginning.
In addition to the personal service they expect, they also want to know they can count on your expertise. They want to know they can let you handle things on your end, so they can focus on running their business. Make sure you convey to them your competence and deep knowledge of your product line and the industry.
Your clients will appreciate when you are flexible and can anticipate their needs. They are impressed when you follow-up and can answer questions, not just neglect them after the transaction. This helps ensure repeat business.
For more information, see the full article.