Using Data to Your Advantage During a Downturn

With experts reporting that the manufacturing industry is headed toward recession, what can you, as a manufacturer, do to mitigate the upcoming damage? In a recent article for Forbes, Louis Columbus discusses how manufacturers can employ a data-driven strategy to achieve growth, despite uncertainties.

Columbus recommends that manufacturers try the following methods:

  • Improve their aftermarket performance by drawing on the data they collect in the sales process.
  • Take advantage of CPQ selling tools to improve and scale their sales teams.
  • Close the system gaps that exist between the engineering, marketing, sales, and manufacturing sides of their business in order to save money and increase efficiency.
  • Constantly seek ways to improve productivity and reduce costs.

For more details, read the article in full at Forbes.