Optimal Email Marketing Tips for Manufacturers
When it comes to digital marketing for a manufacturing business, email campaigns are one of the best tactics, according to a recent article from Thomasnet. Author Helen Carey offers a helpful list of “Do’s and Don’ts” to improve manufacturers’ email marketing efforts. She recommends focusing on crafting a strong subject line, using an email address that contains the company’s brand, and keeping the message short but strong. At the same time, manufacturers should avoid failing to optimize their messages for all devices and forgetting to include an option to unsubscribe to their email list. For more helpful tips, click here to read the article.