Drawing Millennials into Your Manufacturing Workforce
Millennials, those born between 1981 and 1996, are the largest demographic in America. In a recent article for Industry Week, author Richard Farrell takes a look at how manufacturers can attract this younger generation. Drawing on both anecdotal evidence and demographic studies, Farrell makes a number of helpful observations about how to encourage millennials to enter the manufacturing field.
Millennials don’t feel locked into their career paths. They are willing to experiment and try a variety of different jobs. This creates a great opportunity for manufacturing firms to focus recruiting efforts outside of workers in their own industry.
However, manufacturing firms face a big challenge: many people have a negative view of their industry. This negative perception makes hiring new and skilled workers a difficult task. Farrell offers the following recommendations for attracting millennial workers to the manufacturing industry:
- Spread the word online about how well manufacturing pays.
- Emphasize the advanced technology aspect of the industry.
- Encourage senior team members to act as mentors to their younger colleagues.
- Focus on creating a positive work environment with perks that are popular with Millennials.
For more details, read the article in full at Industry Week.