Brand Development for Manufacturers


A successful brand-development process requires critical steps in order to be successful.

Consider utilizing the following five steps to carry out your brand-development process, which can assist in ensuring success:

1.      Internal Brand Discovery

In this important step, the following should be answered: Who are you? How are you different? Why do you exist? What are you capable of becoming? Support each answer with clear evidence.

2.      External Brand Assessment

Consider this your research phase. The intermix of internal brand discovery with external brand assessment is where clear brand identification can be uncovered.

3.      Creating Distinctive Brand Statements

Brand Statements separate you from your competitors and make you a leader in your category.

4.      Internal Brand Adoption

After the brand is defined, strategies must be created to ensure that everyone within the organization delivers brand expectations throughout all points of contact.

5.      Operationalize The Brand

A strategic integrated marketing communications plan is developed in this stage to promote the new or enhanced brand to customers, vendors and business partners.

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Note: This content is accurate as of the date published above and is subject to change. Please seek professional advice before acting on any matter contained in this article.